Customer Discovery

Evaluate whether customer, sales, investor, partner, or product meetings produced real commitment and advancement instead of polite interest. Use when interpreting meeting outcomes, stalled leads, trial requests, letters of intent, preorders, warm intros, case-study offers, unclear next steps, or compliments after a pitch.

Find and frame customer conversations through warm intros, communities, casual chats, events, advisors, landing-page replies, and meeting requests. Use when a team needs people to interview, cold outreach is failing, a meeting ask sounds needy or pitchy, or customer discovery needs a credible reason to talk.

Plan and audit customer discovery conversations that produce concrete evidence instead of compliments, opinions, hypotheticals, or feature-request noise. Use when planning customer interviews, rewriting interview scripts, validating startup ideas before building, avoiding biased questions, or applying Mom Test-style customer learning.

Turn customer conversation notes, interview transcripts, call summaries, CRM snippets, or research notes into shared team learning and next questions. Use when synthesizing raw customer notes, avoiding founder interpretation bottlenecks, extracting quotes and signals, updating beliefs, or deciding what to ask next.

Narrow broad customer categories into specific, reachable who-where segments for customer discovery, positioning, traction tests, sales outreach, or SEO personas. Use when feedback is inconsistent, the market is too broad, personas are vague, users request too many different features, or the team does not know where to find target customers.